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(As on Jun 19, 2017, 17:24)

KSS arm Birla Jewels enters footprint in MP

KSS Ltd on Monday said its arm Birla Jewels Ltd has launched its jewellery retail store ‘BJewelz’ in Morar, Madhya Pradesh (MP).

“Birla Jewels Ltd (wholly owned subsidiary of KSS Ltd), has inaugurated opening of new retails store at Morar, Madhya Pradesh on June 19, 2017,” the company said in a filing to the Bombay Stock Exchange on June 19, 2017.

“It provides services to equip a jewellery retail outlet through franchisees to successfully run exclusive jewellery retail business under the banner of ‘BJewelz’, a brand owned by Birla Jewels Ltd,” it added.

Commenting on the development, KSS Ltd, Group Chairman, Satish Panchariya said, “The launch of ‘BJewelz’ store in Morara is with a core focus on targeting tier 2 and tier 3 cities along with metro’s and mini metros, we look forward to provide conventional and contemporary jewellery products at affordable prices to the masses. By building brand ‘BJewelz’, the aim is to be recognized as one of the top 3 jewellery retail chains in the country over the next 3 years.”

Meanwhile, shares of the company closed flat at Rs 0.15 apiece from previous close on BSE.

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